Take Gift Giving to New Heights with Easy, Fun, Affordable and Customizable Balloon Bouquets any Mom or Caregiver Would ACTUALLY Love, According to a New Survey
*Seriously, does she really need another coffee mug??
A new survey by Party City is shedding some light, and offering fun and affordable ideas, on what to get the mom or mother figure in your life this Mother’s Day. And it appears some of us need a little help. Thirty-three percent of those surveyed say the biggest burden in shopping for Mother’s Day is finding something unique.
In this interview, Melissa DiNapoli has the answer! Beautiful, balloon bouquets that are sure to make your mom smile. In fact, their survey showed:
- 65% of moms say they have never received a balloon for any occasion in their life.
- 65% also say balloons make them feel happy.
- 33% report balloons remind them of childhood memories.
- 76% of moms report handmade gifts are meaningful because they demonstrate effort by the gifter.
Melissa shows us some quick and easy ideas, along with ways to customize your bouquet to reflect your mom’s style and interests; from a fashionista to a football fan, the sky’s the limit with balloons of all shapes, sizes, characters and colors. And for those DIY diehards, Melissa will show us how to build unique balloon bouquets with hidden surprises!
About Melissa DiNapoli: Melissa is Vice President of Marketing at Party City. She specializes in social media content, consumer insight and customer experience.
This interview is produced for Party City
*The online survey was done the week of March 27, 2024 with 505 respondents. One hundred percent of the respondents were mothers. Sixty percent of respondents were Caucasian, 12% were African American, 12% were Latino and 6% were Asian. The majority of mothers were Millennials (71%) with 20% falling into the Generation X cohort. The age of children represented proportionate distribution from toddler to teens.
