- The name of a new car must match the brand values, product characteristics and be easy to pronounce in most languages
- Alborán, Aranda, Ávila and Tarraco are the finalist names for SEAT’s new SUV, after meeting all the defined criteria and receiving a positive response from the focus groups in most of the countries
- The final decision is in the hands of the public, who can vote for their favourite contender until next 25 September
