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IFA 2018: The power of co-innovation delivers another stunning IFA experience

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Co-innovation, artificial intelligence, voice recognition and the soaring popularity of smart connected devices have powered IFA to yet another record edition. The world’s leading trade show for consumer electronics and home appliances attracted 245,000 visitors this year. IFA is more important to global brands and retailers than ever before, with almost 150,000 trade visitors attending the show; more than 50 per cent of the trade visitors came from abroad, marking a new all-time high in international attendance. The event - timed for the all-important end-of-year business ahead of Black Friday, Singles Day in China, and Christmas – suggests that the…

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