Tag Archive: Shift Automotive

IFA 2018: The power of co-innovation delivers another stunning IFA experience

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Co-innovation, artificial intelligence, voice recognition and the soaring popularity of smart connected devices have powered IFA to yet another record edition. The world’s leading trade show for consumer electronics and home appliances attracted 245,000 visitors this year. IFA is more important to global brands and retailers than ever before, with almost 150,000 trade visitors attending the show; more than 50 per cent of the trade visitors came from abroad, marking a new all-time high in international attendance. The event - timed for the all-important end-of-year business ahead of Black Friday, Singles Day in China, and Christmas – suggests that the…

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Shift AUTOMOTIVE: How are new technologies changing the way in which we think, live, and drive?

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At the Shift AUTOMOTIVE forum, experts from the technology sector discussed the influence of new technologies on the automobile world and examined the challenges for tomorrow. A series of opening speeches, presentations and panel discussions were held on 6th March 2019 at the Geneva International Motor Show. The morning programme examined how new technologies, such as cloud computing, cybersecurity, IT infrastructure, the internet of things (IoT), traffic control, artificial intelligence (AI) and augmented reality (AR) are the drivers of the automobile industry’s digital transformation. The afternoon programme focused on the challenges and trends of ‘smart cars’ and their interaction with…

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