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The story behind the UEFA Nations League anthem

  8 months ago     173 Views     Comments Off on The story behind the UEFA Nations League anthem  

Football fans around Europe and beyond will soon become accustomed to the UEFA Nations League anthem with the inaugural competition kicking off in just a few days' time. The composition reflects the energy and drive behind the branding of this new competition, which intends to emphasise that 'every game counts'. "The UEFA Nations League will lead to more drama on the field of play with more meaningful and competitive matches than ever before," said Guy-Laurent Epstein, UEFA Events SA marketing director. "It is important that we have an overall brand and especially an anthem that captures all the emotions that…

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