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Shift AUTOMOTIVE: How are new technologies changing the way in which we think, live, and drive?

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At the Shift AUTOMOTIVE forum, experts from the technology sector discussed the influence of new technologies on the automobile world and examined the challenges for tomorrow. A series of opening speeches, presentations and panel discussions were held on 6th March 2019 at the Geneva International Motor Show. The morning programme examined how new technologies, such as cloud computing, cybersecurity, IT infrastructure, the internet of things (IoT), traffic control, artificial intelligence (AI) and augmented reality (AR) are the drivers of the automobile industry’s digital transformation. The afternoon programme focused on the challenges and trends of ‘smart cars’ and their interaction with…

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