Tag Archive: Esports

Kia enters Esports Arena as League Of Legends European Championship Sponsor

  4 weeks ago     41 Views     Comments Off on Kia enters Esports Arena as League Of Legends European Championship Sponsor  

Kia becomes main partner of League of Legends European ChampionshipNew partnership with the world’s most popular esports gameKia to engage with esports fans through digital content featuring prominent League of Legends casters and players Kia Motors Corporation has today announced its first foray into esports – the arena of competitive video gaming – by becoming the main sponsor of the League of Legends European Championship (LEC). Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations of car buyers. As main sponsor of the championship, Kia has launched a…

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