Tag Archive: CUPRA

The CUPRA lighthouse

  2 months ago     31 Views     Comments Off on The CUPRA lighthouse  

The meeting point of the winds is the name given by the people who live on Majorca to Cape Formentor, which is the northern most tip of the island. A spectacular coastal road, flanked by cliffs rising to 300 metres, leads to the lighthouse that crowns the summit of the cape. For the first time, the CUPRA Formentor is driven in the landscape that inspired its design. Sculpted by the wind: The wind and waves shape the steep cliffs of Cape Formentor every day. This changing seascape inspired CUPRA exterior designer Alberto Torrecillas to create its streamlined silhouette. “Wind sculpts the rocks,…

View More

Designing the first CUPRA, in three stages

  4 months ago     96 Views     Comments Off on Designing the first CUPRA, in three stages  

Straight lines or curves? A floating screen or integrated in the dashboard? The creation process of a concept car - a design exercise that shapes the guidelines for future development, raises hundreds of questions and requires hours of sketching, hundreds of renders, narrowing down ideas and fresh starts. In total, six months of work that can be summed up in three stages featuring the CUPRA Formentor in the starring role: 1 - Turning ideas into pictures: “A car you want to run your hands over”. This is the vision used by Alberto Torrecillas, exterior designer of the CUPRA Formentor, when he began…

View More

CUPRA creates a new path in the TCR series

  9 months ago     138 Views     Comments Off on CUPRA creates a new path in the TCR series  

Martorell, 21 October 2018. - The new era of touring car competition has officially started today – WSC Technology has presented the ETCR series, the first ever electric, multi-brand touring car championship that will kick off in 2020. With the e-Racer, CUPRA has done a pioneering work in the TCR racing history by building the first touring car that complies with the requirements of the new ETCR championship starting in 2020. During the past months, the CUPRA team has conducted exhaustive performance tests, confirming the great success. Although the e-Racer weights 400 kilos more than the current CUPRA TCR, it…

View More

SEAT showcases all its novelties in the city of Paris

  9 months ago     155 Views     Comments Off on SEAT showcases all its novelties in the city of Paris  

Paris, 04/10/2018.SEAT is heading to the city of Paris with all of its latest novelties. Coinciding with the motor show in the French capital, which opens its doors today to the public, SEAT is launching two pop-up stores to integrate its new models into the streets of Paris and bring them closer to brand enthusiasts. The SEAT Arona is on display starting today in a pop-up store located in the emblematic Saint-Lazare Square, where Parisians will get the chance to test drive the vehicle and discover all its features. Furthermore, as of Saturday there will be a space set aside…

View More

The power of one horse against 300 hp

  1 year ago     154 Views     Comments Off on The power of one horse against 300 hp  

• The SEAT Leon CUPRA measures up against Calgary, a competition show jumper, in speed and obstacle course tests • The horse can reach 70 km/h at full gallop, while the car demonstrates what its 300 hp engine is capable of • Professional rider Virginia Graells steers her jumper around a course with 12 obstacles in under a minute, and driver Jordi Gené races around them at 80 km/h

View More

The Digital Brain of a Champion

  1 year ago     183 Views     Comments Off on The Digital Brain of a Champion  

The importance of electronics and how to gather data to improve the results of these vehicles in racing teams. The control modules of the CUPRA TCR and the Ducati Desmosedici GP process a vast amount of data on the operation of the engine, speed or the temperature of the tyres. Both vehicles are equipped with dozens of sensors that collect information in real time.

View More

This is how Jorge Lorenzo prepares for the World Championship

  1 year ago     398 Views     Comments Off on This is how Jorge Lorenzo prepares for the World Championship  

Martorell, 15/03/2018.– With just hours left before this year’s season kicks off, three-time MotoGP world champion and SEAT ambassador Jorge Lorenzo is making a final sprint in his training workouts. His recipe for going into the competition in top shape includes cycling, the gym and his SEAT Leon CUPRA. Jorge cycles up the Ordino-Arcalís mountain pass in Andorra twice a week to get himself used to performing at 170 beats per minute, the same heart rate needed to compete in a Grand Prix event. We spent a day with the champion rider while training to discover what it takes to…

View More

Five keys to the CUPRA design essence

  1 year ago     308 Views     Comments Off on Five keys to the CUPRA design essence  

Martorell, 23/02/2018. In what way can a colour, a texture or a symbol convey the personality of a new brand? Coming up with the answer falls within the scope of the work carried out by designers in the automotive industry. “The new CUPRA Ateca is refined, bold and stylish” says Tony Gallardo, the head of Design at SEAT, when referring to the first model of the new CUPRA brand. The following are the five key aspects that define its essence: 1) A perfectly symmetrical logo: To reinforce the launch of the CUPRA brand, a powerful logo design was essential – two overlapping,…

View More

CUPRA e-Racer: This is How an Electric Race Car is Built

  1 year ago     218 Views     Comments Off on CUPRA e-Racer: This is How an Electric Race Car is Built  

Martorell, 05/03/2018. –  The new CUPRA e-Racer, brand’s first fully electric racing model, reaches 100 km/h in 3.2 seconds, clocks a top speed of over 270 km/h and its engine exceeds 12,000 revs. It is a racing car that works on batteries, but has the power of a vehicle fuelled with petrol: 1) A car with 6,072 battery cells: The battery on this electric car has the same power as the ones on 9,000 mobile phones connected at the same time. Its energy source consists in a total of 23 panels, each with 264 cells, and it takes 40 minutes to…

View More

What’s faster – the CUPRA or a javelin?

  1 year ago     354 Views     Comments Off on What’s faster – the CUPRA or a javelin?  

Winning Spirit Challenge between the SEAT Leon CUPRA and Barbora Špotáková, Olympic javelin champion and a brand ambassador The challenge puts the car’s 300 hp to the test against the strength of the athlete, who currently holds the world record with a distance of 72.28 metres A javelin can be thrown at 90 km/h and the SEAT Leon CUPRA is able to reach 100 km/h in under five seconds Barbora Špotáková, Olympic javelin champion and a SEAT ambassador, has already won two gold medals in Beijing 2008 and London 2012. While in training for her next sporting event, she accepts…

View More