Tag Archive: advertising

A NEW AGE FOR DIGITAL ADVERTISING WITH BLOCKCHAIN? – An Article

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Advertising has become an essential part of promoting any type of business available and even plays a role in driving the data market further. The world of advertising is worth billions of dollars and is on course to hit $120 billionby 2021 in the US. Every company, no matter what they offer, cannot function without reaching their target audience-- this is where advertising comes into the picture. Brands like Google live off consumer data which can be used to send targeted ads to the right audience. Unfortunately, there are several issues that make the process of reaching the right audience inefficient. Currently,…

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