The car of the future at the MWC
- The company partners with the popular music-discovery app to safely allow users to identify music through SEAT DriveApp
- XMOBA is created, a new company which identifies, tests, markets and invests in business models related to future mobility
- SEAT explores collaboration possibilities with the Barcelona Council to turn the city into the European hub of 5G networks
Barcelona, 26/02/2018. – SEAT is set to become the first carmaker in the world to integrate Shazam, one of the world’s most popular apps, which is used by hundreds of millions of users to magically connect with the world around them. This was announced today by company President Luca de Meo at a press conference on the first day of the Mobile World Congress. The integration will become operative starting this April in the brand’s cars via the SEAT DriveApp for Android Auto.
The partnership will enable SEAT customers to easily identify their favourite songs while driving in a completely safe manner thanks to the safety features available in SEAT DriveApp. With this move, the brand is taking a further step in its goal of providing an experience that is increasingly simple and personalised, and that causes less distraction to drivers. “For all music lovers, being able to identify songs is going to be at their fingertips. Integrating Shazam will enable us to continue making progress in our goal of delivering maximum safety for our customers and achieving zero road accidents” assured de Meo. In his presentation, he added that “attending the MWC not only allows us to showcase our latest technological breakthroughs, but it also gives us the opportunity to connect and learn from other benchmark companies in the sector and make future scenarios a reality.”