Nestled besides the eighteenth fairway and overlooking the official grounds of the Pebble Beach Concours d’Elegance, Automobili Lamborghini celebrated Monterey Car Week with an array of supercar unveils and the debut of its newest villa outpost, the Lamborghini Lounge Monterey.
The Italian villa welcomed Lamborghini owners, VIPs, influencers and friends to an immersive brand experience, which included a dedicated Ad Personam customization room, live sketching from the acclaimed designers of the Centro Stile and an array of Italian culinary delights. With the marque’s full lineup of vehicles on display, including the newest sportscar Huracán EVO and EVO Spyder integrated with predictive technology, The Lounge Monterey also saw special-edition private unveilings.
Lamborghini commenced the weekend’s festivities with an exclusive event to unveil a pop interpretation of the Aventador S by the American artist Skyler Grey, one of the youngest and most influential representatives of street art worldwide. It is also the first Lamborghini to be certified via blockchain technology.
Showcasing its supremacy among supercars, Lamborghini debuted the limited-edition Aventador SVJ 63 Roadster at The Quail, A Motorsports Gathering. Only 63 examples of this drop-top flagship with a full carbon fiber body and monocoque will be produced, commemorating Lamborghini’s inaugural year of 1963.
