All-new Niro hybrid crossover unveiled in European specification
“The Kia Niro will also broaden our appeal to European customers, offering a compelling blend of crossover practicality with the cool, modern styling for which Kia is famous, and an efficient new hybrid powertrain to keep running costs down. The Niro fills a gap in the market for a crossover with low hybrid emissions, and will enable us to attract a new type of car buyer. Hybrid sales have more than doubled in Europe over the last five years, and are forecast to account for approximately 700,000 sales in Europe by 2020.
“The Niro and Optima Plug-in Hybrid will also help us meet our 2020 global target to improve average fleet fuel efficiency by 25% over 2014 levels.”
