DRIVE WISE intelligent safety technologies exhibited at 2016 Consumer Electronics Show in Las Vegas
– U.S. state of Nevada grants license to Kia to test autonomous Kia Soul EV on public roads
– Introduction of partially-autonomous driving technologies by 2020, with arrival of fully-autonomous vehicles targeted by 2030
(SEOUL) January 6, 2015 – Kia Motors has introduced the launch of a new sub-brand, ‘DRIVE WISE’, to encompass its future Advanced Driver Assistance Systems (ADAS). DRIVE WISE embodies Kia’s philosophy to realize intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies. Kia recently announced plans to manufacturer partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030.
Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas, January 6-9, Kia’s innovative DRIVE WISE technologies are currently under development. Engineered to improve safety for all road users, DRIVE WISE will enable Kia to introduce intelligent safety technologies to its future model range, helping to eliminate potential dangers – and, for many, the boredom – of driving, while changing the ways in which owners interact with their vehicles.
