The automotive sector is experiencing a constant revolution that goes from electric mobility to digitalisation, but there is still a special moment at the time of buying a vehicle that has not changed – when people choose the colour of their future car. But what lies behind a choice that thousands of customers make every day all over the world?The automotive sector is experiencing a constant revolution that goes from electric mobility to digitalisation, but there is still a special moment at the time of buying a vehicle that has not changed – when people choose the colour of their future car. But what lies behind a choice that thousands of customers make every day all over the world?
- White is the most widely chosen colour for cars worldwide, followed by black and grey
- In India there are hardly any black vehicles, while the colour red is a big favourite in Mediterranean countries
- Climate, personal taste and superstitions influence colour choices
