December 31st Is More Than Just The End Of A Horrible Year
FOR BABIES BORN ON THE 31ST IT CAN MEAN A FREE $250 SAVINGS ACCOUNT
As New Year’s Eve approaches, many will be celebrating the end of what has been one of the most challenging years in recent memory. Even so, we don’t want to lose sight of the positive, hopeful things that came with 2020. People still graduated from college, got married, bought their first homes, and welcomed new babies into the world in spite of the pandemic.
This year also brought about a great digital migration — technology usage skyrocketed as families, friends, coworkers, and classmates connected in new ways.
Ally Bank will be celebrating the end of the year in a different way: by shining a light on the countless reasons we had for hope. Particularly for all those born on the very last day of a year that has challenged our world like no other, and who were likely conceived at the very start of the pandemic. As the original digital-only bank, Ally has a natural affinity for those born in this new digital era.
To celebrate the very last babies born this year, Ally is offering any baby born on Dec. 31, 2020, (across the 50 states or to military families serving abroad) a free custodial online savings account with $250 deposited, no strings attached.
It’s quite possible these kids will never know a physical bank branch. So Ally wants to welcome them with a message that there is great reason for optimism and the world has a lot of good in store for them.
Diane Morais, President of Ally Bank discusses:
• The great digital migration
• The importance of a bank account and saving early
• Saying goodbye to a horrible year with a positive look to the future
• The $250 Dec 31st Baby Banking program (available for each twin, triplet, etc.)
Sign up is easy: Go to – ally.com/nye2020babies. Parents or guardians have a full six months (June 30, 2021, deadline) to sign up for the account online after their child is born on Dec. 31, 2020. Verification of the child’s date of birth is required, and once the account information has been verified, Ally will fund it with $250.
About: Diane Morais President, Consumer & Commercial Banking Products, Ally Bank
Diane Morais joined Ally in 2008, and is responsible for driving the growth, profitability, and digital evolution of Ally’s consumer and commercial banking products. She has oversight of the Deposits, Online Brokerage and Wealth Management, Mortgage, Credit Card, Ally Lending and Corporate Finance businesses. In addition, Morais oversees the company’s digital and customer care channels, as well as the Community Reinvestment Act (CRA) program.
Morais was instrumental in the creation and launch of the Ally brand in 2009. Under Morais’ leadership, Ally Bank has achieved double-digit retail deposit growth each year, and now has more than 2 million customers and over $100 billion in retail deposits. Ally has received numerous third-party accolades, including being named “Best Online Bank” in America by Money® Magazine, as well as “Best Internet Bank” and “Best for Millennials” by Kiplinger’s Personal Finance.
Prior to holding key leadership positions of increasing responsibility at Ally, Morais achieved a number of significant professional accomplishments in the financial services sector. During a career spanning twelve years at Bank of America, she served in senior roles in deposit and debit products, national customer experience, card services marketing and consumer mortgage vendor management. Morais also spent nine years at Citibank’s credit card division in a variety of marketing, risk and finance roles.
A native of Pittsburgh, PA, Morais holds a bachelor’s degree from Pennsylvania State University. She is a member of the board of directors for Junior Achievement of Central Carolinas and Charlotte Center City Partners. In September 2018, Morais was named to American Banker Magazine’s ‘25 Most Powerful Women in Banking’ list for the third consecutive year. Morais was also named one of the top 25 outstanding business women in the Charlotte Business Journal’s 2018 Women in Business Awards. She is active in the Charlotte community, serving as an “Executive in Residence” for Queens University and a volunteer for Habitat for Humanity, Charlotte Catholic schools, and Dress for Success.
This interview is provided by Ally Bank
