Bugatti celebrates its 110th anniversary with two world premieres at Geneva Motor Show

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What a start to an anniversary year. At the first major international motor show in 2019, Bugatti is presenting two world premieres. At the Geneva Motor Show, the French luxury brand is showing the hyper sports car “La Voiture Noire1“ and the Chiron Sport “110 ans Bugatti”. The special edition of the Chiron Sport , which is being produced in a limited series of 20 cars, celebrates the brand’s 110th anniversary as well as its French identity. However, the highlight will be the unveiling of “La Voiture Noire”, which had been kept secret up to the beginning of the show. This is a homage to the legendary Bugatti Type 57 SC Atlantic. This one-off grand tourisme has already been sold and is the world’s most expensive new car, at €11 million.

“In 2019, we are celebrating a special anniversary. Bugatti was established 110 years ago. These two models pay homage to our long tradition and to our French homeland,” says Bugatti president Stephan Winkelmann. The third model on the Bugatti stand is also in line with this approach: the Bugatti Divo2, is a hyper sports car which is being produced in a limited edition of 40 vehicles. With its modified aerodynamics, it is designed for even higher lateral acceleration than the Chiron3 and ensures extreme driving pleasure.

With “La Voiture Noire“, the French luxury automobile brand has once again shown that it produces the world’s most precious and exclusive hyper sports cars. The two-door car with its breathtakingly sculpted bodywork is especially elegant thanks to the use of deep black carbon fibre. In the world of the automobile, “La Voiture Noire” is a name with a special resonance: Ettore Bugatti’s son Jean developed and drove one of only four Type 57 SC Atlantic coupés produced. He called his Atlantic “La Voiture Noire“ – the black car. This vehicle disappeared without trace before the Second World War. Nowadays, it is considered one of the great mysteries in the history of the automobile and it would be incredibly valuable.

“For Bugatti, ‘La Voiture Noire’ is more than just a reminiscence of the Atlantic. We are paying tribute to a long tradition, to France and to the creative work of Jean Bugatti,” says Stephan Winkelmann. “At the same time, we are transferring extraordinary technology, aesthetics and extreme luxury to a new age.”

The special hyper sports car was hand-crafted for a Bugatti enthusiast. “La Voiture Noire” is a collection of superlatives,” says Stephan Winkelmann. Apart from design, quality and materials, this also applies to the iconic power plant. The 16-cylinder engine with a displacement of 8 litres produces 1,103 kW/1,500 PS. A car collector purchased this unique vehicle for €11 million net, making it the world’s most expensive new car and continuing the long tradition of Bugatti. Since the company was first established in 1909, the French luxury brand has produced the world’s best and most powerful sports and luxury cars, true to Ettore Bugatti’s: motto: “if it is comparable, it is no longer Bugatti.”

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