On the street or on the trail, the 2016 Chevrolet Colorado’s Midnight Edition and Z71 Trail Boss bring bolder choices to customers looking to make a visual statement with their truck.
The special editions roll into Chevrolet dealerships this fall, with distinctly tailored appearances that blend custom design cues with Colorado’s popular options and accessories. The Midnight Edition evokes the aesthetic of an urban tuner vehicle, while the Z71 Trail Boss is designed for terrain where the pavement ends.
“These are aggressive editions of one of the country’s hottest-selling truck, demonstrating the personalization that’s possible with Chevrolet accessories, whether it’s for the street, trail or both,” said Tony Johnson, Director, Truck Strategy. “As the Colorado continues to win over new customers, the new Midnight Edition and Z71 Trail Boss give them more choices and build on segment-leading capabilities and efficiency.”
Colorado sales tallied 41,575 for the first six months of 2015, expanding the midsize truck market and driving new truck customers to Chevrolet – particularly in areas such as California and Texas, traditional hotspots for import brands.
Colorado’s sales for the first half of the year have outpaced Nissan Frontier by nearly 20 percent.
Colorado, the 2015 Motor Trend Truck of the Year and Cars.com’s Best Pickup Truck of 2015, offers the most horsepower and best highway efficiency in the segment, as well as the highest available trailering rating – 7,000 pounds (V-6 models when properly equipped) – and higher payload rating – 1,590 pounds (V-6 models when properly equipped).
